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Social Strategy & Community Management

Throughout my career, I've helped to guide organic social strategies for over 12+ brands using insights based on current trends, data analysis, and social listening. In addition, I've been able to nurture community growth and engagement via consistent community management.
 

The results?

 

  • Small and unengaged corporate accounts becoming active and brand-loyal organic communities. 

  • An increase in engagement and follower growth across brand accounts. 

MY ROLE

  • Staying active in the community as a community manager, commenting back to consumers, answering questions and building relationships. 

  • Guiding creative team by providing insights and optimizations of content.

  • Consistent reporting to client about success of posts. 

  • Constant social listening for brand and category, providing team information on trending topics of interest to brand community. 

  • Creating and optimizing a hashtag and trending audio strategy to ensure more reach of content.

  • Aiding in content creation process during shoots, participating in video content.

Follower Growth Increase

~ESTIMATED OVER 9 MONTHS

+18%

Increase in Engagement

~ESTIMATED OVER 9 MONTHS

+366%

Before

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After

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Copywriter: Delaney Ehrhardt

Art Director: Jasymne Tyler

Community Reactions & Engagement

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+32%

Follower Growth Increase

~ESTIMATED

Increase in Engagement

~ESTIMATED

+88%

Before

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After

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Copywriter: Ali Hadley

Art Directors: Jack Cradic, Taylor Hanneken

Community Reactions & Engagement

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CASEY CARLISLE 2025.

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