top of page
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
E&J Brandy & Cultural Moments
The Ask
Authentically connect with our target while highlighting key brand pillars.
E&J Brandy is a well-known alcohol in the Black community. As the brand evolved, members of the Moosylvania team pitched a solution to this problem–a series of spotlights that would be hosted on the EJFamily.com site.
The Results
A tradition of spotlighting changemakers from these communities around common cultural moments, allowing the brand to show up authentically.
A highlight includes spotlighting Opal Lee, the Grandmother of Juneteenth.
MY ROLE IN THIS PROJECT
-
Hopped in and continued to aid in this spotlight program after my hiring.
-
Worked with E&J Brandy team to brainstorm how the brand could show up during these cultural moments.
-
Research and communicated with possible spotlightees.
-
Ensuring team and brand feedback was communicated.
-
Working with finance team to ensure successful payment to influencers.
Using influencers to introduce Korean soju, Soonhari, to a US-based audience.
11+
SPOTLIGHTS
CONTRIBUTED TO
32+
CHANGEMAKERS
SPOTLIGHTED
10+
BLOGS
ADDED TO SITE
SPOTLIGHT EXAMPLES
bottom of page